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105 articles

Success in Financial Marketing Requires AI and Machine Learning

2018-03-19 3,954 MachineLearning DeepLearning ArtificialIntelligence fintech ML AUTOMATION Martech finserv

Artificial Intelligence (AI) and machine learning are very powerful marketing tools that must be used by banks and credit unions to meet consumer expectations.
What’s now and next in analytics, AI, and automation

2017-10-31 2,308 AI automation fintech Insurtech machinelearning DataScience FutureOfWork digitaltransformation martech

Innovations in digitization, analytics, artificial intelligence, and automation are creating performance and productivity opportunities for business and the economy, even as they reshape employment and the future of work.
Artificial Intelligence in Digital Marketing. Real Examples & Future Predictions

2017-12-22 2,063 DigitalMarketing AI MachineLearning BigData martech DataScience

Artificial intelligence is changing the world of marketing. Learn about a.i. see real examples and future predictions to position yourself ahead for success
Forbes Welcome

2018-01-05 1,897 artificialintelligence blockchain martech B2Bmarketing fintech

Forbes Welcome page -- Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.
Forbes Welcome

2017-11-09 1,603 AI BigData IoT DeepLearning CyberSecurity martech

Forbes Welcome page -- Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.
How Marketers Are Using AI And Machine Learning To Grow Audiences

2019-06-04 1,187 AI ArtificialIntelligence MachineLearning Digitaltransformation socialmediamarketing Martech

MarTech has changed the game for both B2B and B2C marketers. Read how marketers are using AI and machine learning to reach and engage customers.
10 Ways AI And Machine Learning Are Improving Marketing In 2021

2021-02-22 1,096 MachineLearning Marketing martech ArtificialIntelligence BigData IoT Digitaltransformation

Starbucks set the ambitious goal of being the world’s most personalized brand by relying on predictive analytics and machine learning to create a real-time personalization experience.
Big Data Combined With Machine Learning Helps Businesses Make Much Smarter Decisions

2018-01-29 992 MachineLearning BigData martech DeepLearning datascience iot

Machine learning unveils the hidden potentials of big data to solve complex business problems.
Women In Tech: Hot Topics and Top Influencers

2017-12-06 883 WomenInTech FinTech Blockchain EdTech MarTech InsurTech CyberSecurity

An exhaustive list of the top Women In Tech influencers driving the most engagement in 2017 by topic
3 Powerful Uses of Machine Learning in Marketing

2019-08-26 723 AI MarTech data

Machine learning is proving to be powerful for brands and marketers alike. Here's how.
10 Charts That Will Change Your Perspective Of AI In Marketing

2019-07-08 718 Marketing machinelearning BigData martech marketingAI

Content personalization and predictive analytics from customer insights are the two areas CMOs most prioritize AI spending today
The AI and Machine Learning Revolution Is Coming for Content Marketing

2019-02-15 703 ArtificialIntelligence DigitalMarketing MarTech

The conversation will soon stop revolving around whether you should use AI and ML and will be about whether you were an early or late-adopter.
Reshaping Business With Artificial Intelligence

2017-11-22 678 fintech Martech FutureOfWork

The 2017 Artificial Intelligence and Business Strategy Report offers companies a starting point for developing an AI strategy.
Marketing In The Age Of Machine Learning

2018-11-08 664 DataScience IoT marketing martech

Customers are becoming more connected and mobile and as a result, more impatient and demanding. To stay ahead, machine learning is empowering a new generation of 'adviser brands' to deliver real-time, personalized and productive customer experience to drive conversions and business growth.
The Future of Customer Experience Is AI: Are You Ready?

2018-04-09 664 CustomerExperience CX ChatBot martech custexp

Soon, almost half of all digital transformation initiatives will be supported by some sort of cognitive computing or AI effort.
Going deep with deep learning: Martech insights, action & impact

2018-01-02 635 DeepLearning martech Datascience fintech

Columnist Andy Betts walks you through the ins and outs of deep learning and explains why it's set to be a game-changer for marketing programs.
The CMO’s guide to AI’s marketing impact for 2018

2017-11-28 618 martech MachineLearning

Though AI in marketing is still an intangible concept for many CMOs, it will be here before you know it. Columnist Andy Betts explains how you can prepare.
Top AI and Machine Learning Trends of 2018

2018-09-06 610 AI DataScience IoT Fintech BigData MarTech

We’ve come a long way since the term artificial intelligence (AI) was coined by AI luminary John McCarthy at Dartmouth in 1955. Sixty-three years later, AI is transforming healthcare, fintech, and…
8 AI-powered tech trends to keep an eye on in 2018 - TechGenix

2018-04-20 590 tech fintech Datascience NeuralNetworks martech

This is going to be a big year for artificial intelligence, with new technologies being developed for businesses and industries. These are the hot AI tech trends you should know about.
Leveraging the Power of AI in Marketing, Now and In the Future

2018-04-07 576 Martech AI

Despite a significant amount of hype — and a fair share of confusion — leading marketers are embracing artificial intelligence (AI) as machine learning, deep learning, and natural language processing…